Get this. An American retailer has made a conscious, independent decision to forego the money-grab called Black Friday. I know, holy crap, right? Wait, there’s more. REI, the outdoor equipment people, will be closed not only Black Friday, but all day on Thanksgiving, too.
Um, want to pick your chin up off the floor? I’ll wait …
Now, even if this is a calculated bid for attention, good for them. It’s about time someone grew a pair and refused to follow the herd. That rapacious bunch will stampede on ahead, snatching every loose dollar in their mad, heedless rush to cash in — by hook or by crook. Granted, Costco and Nordstrom made a feeble, halfhearted attempt to stand up, but could only manage to close on Thanksgiving. Cowards.
So, hats off to REI. They’re closing everything — all 143 stores, distribution centers, headquarters, even its website — and making Black Friday a paid holiday for every one of its 12,000 employees. If this is a wild stunt to generate good will and warm fuzzies among consumers, it’s a mighty costly one. And I hope it pays off. Big.
We need to take a few steps back toward sanity. In snow shoes and SmartWool socks and down jackets and hats and gloves and ski boots and goggles — all readily available from REI. On Saturday, November 28th.
I just learned the library will be closed in observance of the Thanksgiving holiday from 5:00 p.m. Wednesday, November 25 until 9:00 a.m. Monday, November 30. How dare they! That’s uncalled for. Don’t you think that’s uncalled for? It is, it’s excessive.