You see, the entire process, from idea to published, took 10 minutes tops. Seriously. Ten minutes. There was no thought involved whatsoever. Nine of the minutes were spent on the mechanics of posting, since I used my stoopid phone. And why it took 10 minutes instead of 40 seconds.
Long story short, a spontaneous, spur-of-the-moment idea outperformed most posts written as little itty. Posts I labored over. Posts I polished and tweaked, revised, edited, tightened, and rewrote endlessly. Isn’t that what you’re supposed to do? Put thought and effort into your work?
No. I’ve been doing it wrong. And you know why? Because I don’t trust me. If you had my track record of failures and rejects and misfires, you wouldn’t trust me, either. I went on a job interview once and proudly presented my portfolio of print work. The Creative Director, a dork in Sansabelt pants, gasped at an ad I’d done for a casual restaurant. Gasped and recoiled.
The headline simply stated, ‘Take Mom out for Mother’s Day’ and the visual was a sweet little old lady — between a couple bullet holes. They were clear misses, though, not even close. I thought it was hilarious and it’s one of the many reasons I don’t trust my judgment.
But maybe I should, you know. Maybe, just maybe, they’re right on the button. Come on, it’s possible. Miracles happen, truth is stranger than fiction, and all that. So I’ve decided to imitate the gps lady and recalculate my direction.
Things might get a little bumpy. Consider yourself warned.